Do you wish you had a better way to manage the branded merch you give away at your events? Are you coming away from your events with less likes, posts, mentions, and follows than anticipated? If your goal is to have a meaningful interaction with each person who takes a piece of swag, collect their contact information, or get them to engage with you online, you’ll have a rough time meeting your goal if you don’t have someone manning your display like a hawk.
Rather than bringing an extra person with you just to manage your merch, step up your game (see what we did there?) with the social vending machine! Our vending machine offers a one-two punch of engagement- it manages the distribution of swag onsite and provides a fun way for guests to interact with your brand online.
This social vending machine can dispense items as small as a business card or as large (and fragile) as a champagne bottle, and it’s powered not by currency but by social media interactions! It can hold over a thousand items, so you can be as creative as possible while brainstorming the type of swag you’d like to give away. The vending machine connects to Facebook, Twitter, and Instagram via WiFi or Ethernet, giving you the power to connect on multiple platforms.
We can skin the entire machine with your artwork, and customize the interface that is displayed on the 46” touchscreen. You put your promotional items inside it and decide what each one is worth. For example, a Twitter follow might be worth a keychain, or sharing an email address might be worth a water bottle. Once the guest completes the action, the machine dispenses the swag! By removing the outdated sign-up sheets and email lists from your booth and replacing it with an eye-catching game station, the “gamification” the vending machine provides takes social engagement to the next level.
The vending machine is also a great way to increase foot traffic or dwell time. If your main goal is to drive more traffic to a specific area within the event or encourage attendees to linger, consider setting up a social vending machine near those areas. By doing so, you’ll have an easy way to direct traffic where you need it the most.
The Social Vending Machine is cutting-edge, effective, and just plain fun - guests enjoy the novelty of “purchasing” an item with their social media street cred, and you get the benefit of increased online visibility and new email contacts to add to your marketing database.
Ready to set up your own Social Vending Machine? Click hereto learn more and view our pricing.