Getting the word out about an event seems easy enough- just post about it online, share that the event exists, and people will come… right? If this is your approach to event marketing you might be disappointed the day of your event when you realize your turnout is lower than expected.
Rather than blindly posting about your event online, consider taking a targeted and carefully calculated approach to promoting your event. If you’ve never promoted an event before or this is your first time making an actual marketing strategy, don’t get overwhelmed! Here are 5 powerful strategies you can use that reach far beyond a simple Facebook post or email blast that can significantly help boost your event’s engagement and attendance.
Share “Behind the Scenes” Info with Attendees
Granting “special access” to event content doesn’t always mean an attendee has to buy a premium ticket or pass. Audiences want to feel like they’re special and a part of something bigger than themselves, so why not share your preparation process with your ticket buyers?Use your social media platforms and email blasts to share exclusive event information such as artist announcements, registration deadlines, behind-the-scenes pictures, time lapses of your stage being built-whatever you think might grab your audience’s attention! Keeping your customers updated while making them feel actively involved in your event process is an easy way to keep them engaged without having to actively come up with content to share!
Leverage Your Talent To Promote You Event
If you spent time, energy, and money booking specific performers or speakers, chances are they want to perform in front of as large of an audience as possible. This means that they’ll be promoting your event on their social media pages and website. Instead of simply “piggybacking” off of this free promotion, take it one step further by communicating with them that you consider them ambassadors for your event. If you have specific content you want the artist to share, or want to make sure they’re pushing the correct information, partner with your performers and provide them with the details. This will save them from researching the details for your event and it’ll ensure that your brand is represented accurately.
Supply Tickets in Exchange for Shares
If you’re looking for a way to kick start your sales, consider offering free tickets in exchange for sharing your event online. Starting a social media contest for free tickets is the easiest way to give your audience incentive for promoting the event. The best part about a contest is that not everyone who shares the event will get a free ticket, so the amount of exposure you get will greatly outweigh the amount of revenue you lose in free tickets- in fact, you may end up making more by increasing your presence online!
Add Your Event To Your Email Signature
You might be surprised how much of a difference this tiny step can take. If you find yourself sending emails all day, every day, throw a link to your event page into your email signature. The people you directly communicate with will likely be in your target audience anyway, so why not spread awareness about your event in this seemingly effortless way? After all, you never know how many times your email will be forwarded or shared!
Live Chat/Live Stream/AMA
Every social media channel has a way to interact in real time with users. Hosting live Twitter chats or Facebook Live sessions is a great way to connect with your audience with minimal prep time needed. You’ll need to have some content or entertainment ready, such as a promo announcement only available to customers who tune in to your livestream. Alternatively, you could partner with your main artist, performer, or speaker and set up a live chat or video session. This will boost the hype of your event while giving access to “premium” content well before the day of your event. You could even use this time to answer any FAQs, get out ahead of any event “drama”, or make special announcements.
There are plenty of other ways to promote your event, so try to be creative and pick the channels that best fit your event. If you host any live chat/stream sessions or run any type of social media competition, be sure to gather data on who attended. You can leverage this information later and turn these fans into “super-fans”, empowering them to be ambassadors for your event the next time around!